Overview
This project had two key goals: modernize Flywheel’s brand guidelines and launch a campaign in partnership with SFMTA to spotlight the experience and professionalism of career taxi drivers in a rideshare-saturated market. Through interviews and on-location photography, we captured authentic stories and portraits that highlighted what sets these drivers apart.

Highlights

• Led visual direction for updated brand guidelines

• Concepted and art-directed a storytelling campaign featuring real drivers

• Oversaw interviews and photoshoots to build a library of authentic content