Pabu Izakaya

Overview
For Pabu, Michael Mina's Japanese restaurant concept, I helped shape a brand identity that captures the warmth and craftsmanship of izakaya dining. The work spanned a refined visual identity and a comprehensive restaurant system — including menus and packaging — developed in close partnership with an illustrator to bring the brand to life.

Highlights

• Designed the core brand identity and visual system

• Created restaurant system, including menus and packaging

• Partnered with illustrator

• Oversaw development and material choices

This work was completed under the creative direction of Michael Vanderbyl and in partnership with illustrator Ric Carisquillo.