Atlassian Community
Project Design Systems & Scalable Brand Strategy
Client Atlassian Community
Overview
The Atlassian Community connects millions of users through online forums, resources, and local/global events. I provided design direction at the system level—building scalable visual guidelines and assets that empowered both internal teams and global community leaders to create on-brand experiences across platforms.
Highlights
Led design systems and visual guidelines for digital and in-person experiences
Supported global creative consistency across landing pages, events, and social
Enabled local teams with flexible, brand-aligned toolkits and templates
Atlassian Community websites and platform
Projects
Atlassian Community landing page, Company User Group landing page and Community Platform visual design
Atlassian Community landing page, Company User Group landing page, Community platform
Community Leader spotlight
Project
To celebrate the incredible leaders of the Atlassian Community, I created a flexible design system for a social campaign and supporting assets. The goal was to spotlight these leaders’ unique insights and the impact they have on both the Community and product usage. The system was built to work seamlessly across social channels and the Community platform, making it easy to highlight individual leaders while keeping the overall look cohesive and on-brand.
Event-in-a-bag
Project Scalable events kit
Overview
Atlassian Community Leaders host user gatherings around the world—from offices and cafés to rented venues. To help them bring Atlassian flair wherever they are, we created “Event-in-a-Bag”—a ready-to-go kit packed with branded materials like signage, name tags, pins, stickers, and more. It brings consistency, visibility, and a bit of fun to every event, no matter the scale.
Highlights
Led concept, strategy, and production
Oversaw design direction and evolved the kit over multiple iterations
Built a scalable system used globally by hundreds of community leaders
Community Events promo video
Overview
While filming this Community Events promo video, we captured the full Event-in-a-Bag experience. I provided on-site art direction (yes, that’s me in the yellow beanie!) to ensure the visual story reflected the energy and authenticity of these leader-hosted gatherings. The final piece highlights how a simple set of branded materials can transform any space into a true Atlassian Community event.
Highlights
On-site art direction and creative oversight
Showcased real community leader activation
Brought the value of the kit to life through storytelling and visuals