Background /

Wanting to tell the story of Atlassian customers while avoiding generic stock photography we looked at our new (at the time) brand for inspiration. Using elements from our illustration and brand assets we designed full-scale sets that told the story of what Atlassian customers were doing in the style of our larger than life illustration style.

Using elements of the Atlassian brand custom life-sized sets were designed to represent the customer. Set plans were shared with builders and the sets came to life, built out of wood and painted with the Atlassian color palette.

Deliverables /

This photography style scaled across multiple touch points including web, social, events and more.